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Birthday Campaigns

Celebrate clients with personalized offers

Automatically send birthday greetings with special offers to your clients. Build loyalty and drive bookings with personalized campaigns that make clients feel valued and remembered.

  • Automated birthday email/SMS
  • Custom discount codes per client
  • Multi-channel delivery (email + SMS)
  • Personalized message templates
  • Birthday month promotions
  • Performance tracking and analytics
Birthday Campaigns Demo
10x
Faster workflow

Feature Specifications

Delivery Timing
Day of, before, or month
Channels
Email, SMS, or both
Discount Types
Percentage, Fixed, Free item
Validity Period
Configurable (7-30 days typical)
Templates
Pre-built + custom
Personalization
Name, last service, preferences

How Studios Use This

Real-world applications that drive results

Birthday Discount Offers

Send a special birthday discount - 15% off their next session, a free small tattoo, or discount on aftercare products. Clients feel special and you fill your calendar.

Birthday Month Promotions

Instead of a single-day offer, give clients their entire birthday month to redeem their special offer. More flexibility means higher redemption rates.

VIP Client Recognition

Tier birthday offers based on client value. Your most loyal clients receive premium birthday perks, reinforcing their VIP status.

Why Studios Love Birthday Campaigns

  • Strengthen client relationships
  • Drive bookings during slow periods
  • Increase client lifetime value
  • Stand out from competitors
  • Fully automated campaigns
  • Measurable ROI on promotions
Our birthday campaign has a 40% redemption rate - way higher than any other promotion. Clients love the personal touch, and we consistently book 20+ sessions each month from birthday offers.
S
Sophia Williams
Marketing Manager, Inkwell Studios

Frequently Asked Questions

Everything you need to know about Birthday Campaigns

How do you know my clients' birthdays?

Birthdays are collected during client intake or can be imported from your existing client list. The booking form can include an optional birthday field that clients fill in.

Can I customize the birthday message?

Absolutely! Choose from our templates or write your own. Personalize with the client's name, their favorite artist, or their last service. Add your studio's personality.

What if a client doesn't use their birthday offer?

You can set up reminder emails before the offer expires. Also, track redemption rates to optimize your offers - maybe a bigger discount or different perk would work better.

Can I exclude certain clients from birthday campaigns?

Yes! You can segment your audience - include only active clients, exclude those who haven't visited in 2+ years, or create custom rules based on any client attribute.

Ready to Try Birthday Campaigns?

Join thousands of studios already using our platform. Start your free trial today.

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